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  • Had a notebook full of notes and ideas collect dust in a drawer?
  • Tried to implement something new you learned — only to make a mistake and lose a potential client?
  • Wasted time and money on styled shoots that weren’t published and didn’t show your talents?

If you answered yes to any of these,

The Bridal Masterclass Experience was made just for you.

In our Day 1 Seminars:


Learn from the leaders in the wedding industry about

how to implement game-changing strategies for growth in:

  • marketing to a new generation
  • becoming more inclusive for the LGBTQ+ community
  • branding basics and beyond
  • steps to a sustainable business for years to come
  • standing out from the sea of competition
In our Day 2 Hands-On Styled Shoot Workshops:


  • Receive hands-on direction and feedback
  • Take home professional photos of YOUR work to use for your marketing and social media
  • Learn how to create content when and how you want to
  • Get step-by-step social media instruction along the way to give you content even during the workshop
*NOTE: There will not be an engaged couples evening for this location.

Join us Dec. 8-9, 2019



2nd Floor Events, 461 King St W, Toronto, ON M5V 1K4, Canada

Special thanks to our local sponsors:





Check out our speakers, hands-on coordinators and schedule below

Isn’t it the worst when you do something you don’t mean to do?

Most vendors are not trying to exclude same sex couples but many just don’t know enough about the LGBTQ+ community to be aware of how they might not seem as welcoming as they want to be.

Kirsten will help break it all down for you and will also sit on the Publication Panel to help you understand what editors look for in styled shoots and real wedding submissions.

Kirsten Palladino

Equally Wed

According to the International Journal of Fashion Design, Technology, and Education, "The average size of an American woman is now between 16 to 18, which is an increase from 10-year-old data that indicated most women in the U.S. were a size 14."

Millennials and Gen Z brides want to see themselves in your images and social media. What are you doing to be more size-inclusive in your marketing?

Shafonne will show you simple ways to be more inclusive and book more clients.

Shafonne Myers

Pretty Pear Bride

Feel like it's hard to keep up with the "right" way to attract and service engaged couples?

Confused as to what they "really" want from you, your pricing, your services, your products?

Annie will be taking you through how things have evolved in the wedding industry, what has stayed the same and how to anticipate what's to come so you always stay ahead of the curve and keep your couples happy.

Annie Lee

Daughter of Design and Plannie

Walk a mile in someone else’s shoes they say.¬†

Have you ever experienced your services first-hand?

Your CX (Customer Experience) can make or break your closing ratio and definitely affect potential buyers’ remorse and bad reviews. You cannot afford to do a CX audit on your business to see what’s lurking in the shadows just waiting to tank your business.

Megan Garmers

The Bridal Masterclass

Day 1, Dec. 8:


10am: Breakfast Bites/Networking

10:30am: Welcome

11am: Shafonne Myers: Identifying Your Ideal Millennial Client

11:45am: Kirsten Palladino: Authentically Inclusive

12:30pm: Lunch

1:30pm: Publishers Panel Discussion: Do’s + Don’ts to Get Published

2:30pm: Annie Lee: The State of the Wedding Industry

3:15pm: Megan Garmers: CX Audit

4pm: Industry Spotlight: Masterclass Discussion

     Danielle Andrews, The Wedding Planners Institute of Canada

     Tracey Manailescu, The Wedding Planners Institute of Canada

     Annie Lee, Daughter of Design and Plannie

4:30pm: Local Pros Panel: Masterclass Discussion

     Sara Lam, August in Bloom

     David Hou, David Hou Photography

     Nicholas Smith, Opening Night Flowers

     Sam Fleming, Evolved Entertainment

     Alex Cheng, Boutique Websites and WIPA Toronto

     Nafeesa Dyer, Princess Decor And Floral and WIPA Toronto

5pm: Bites, Bubbly, Networking

Day 2, Dec. 9:


8:30am: Breakfast Bites/Networking

9am: Styled Shoot Setup + Details/Flatlay Shots

12pm: Lunch

1pm: Shooting Styled Shoot with Models

4:30pm: Breakdown