The Bridal Masterclass Experience
What good is education if it doesn't change your life.
- Had a notebook full of notes and ideas collect dust in a drawer?
- Tried to implement something new you learned — only to make a mistake and lose a potential client?
- Wasted time and money on styled shoots that weren’t published and didn’t show your talents?
If you answered yes to any of these,
The Bridal Masterclass Experience was made just for you.
In our Day 1 Seminars:
Learn from the leaders in the wedding industry about
how to implement game-changing strategies for growth in:
- marketing to a new generation
- becoming more inclusive for the LGBTQ+ community
- branding basics and beyond
- steps to a sustainable business for years to come
- standing out from the sea of competition
In our Day 2 Hands-On Styled Shoot Workshops:
- Receive hands-on direction and feedback
- Take home professional photos of YOUR work to use for your marketing and social media
- Learn how to create content when and how you want to
- Get step-by-step social media instruction along the way to give you content even during the workshop
*NOTE: There will not be an engaged couples evening for this location.
Join us Dec. 8-9, 2019
2nd Floor Events, 461 King St W, Toronto, ON M5V 1K4, Canada
Special thanks to our local sponsors:
Check out our speakers, hands-on coordinators and schedule below
Isn’t it the worst when you do something you don’t mean to do?
Most vendors are not trying to exclude same sex couples but many just don’t know enough about the LGBTQ+ community to be aware of how they might not seem as welcoming as they want to be.
Kirsten will help break it all down for you and will also sit on the Publication Panel to help you understand what editors look for in styled shoots and real wedding submissions.
According to the International Journal of Fashion Design, Technology, and Education, "The average size of an American woman is now between 16 to 18, which is an increase from 10-year-old data that indicated most women in the U.S. were a size 14."
Millennials and Gen Z brides want to see themselves in your images and social media. What are you doing to be more size-inclusive in your marketing?
Shafonne will show you simple ways to be more inclusive and book more clients.
Feel like it's hard to keep up with the "right" way to attract and service engaged couples?
Confused as to what they "really" want from you, your pricing, your services, your products?
Annie will be taking you through how things have evolved in the wedding industry, what has stayed the same and how to anticipate what's to come so you always stay ahead of the curve and keep your couples happy.
Walk a mile in someone else’s shoes they say.
Have you ever experienced your services first-hand?
Your CX (Customer Experience) can make or break your closing ratio and definitely affect potential buyers’ remorse and bad reviews. You cannot afford to do a CX audit on your business to see what’s lurking in the shadows just waiting to tank your business.
Day 1, Dec. 8:
10am: Breakfast Bites/Networking
11am: Shafonne Myers: Identifying Your Ideal Millennial Client
11:45am: Kirsten Palladino: Authentically Inclusive
1:30pm: Publishers Panel Discussion: Do’s + Don’ts to Get Published
2:30pm: Annie Lee: The State of the Wedding Industry
3:15pm: Megan Garmers: CX Audit
4pm: Industry Spotlight: Masterclass Discussion
Danielle Andrews, The Wedding Planners Institute of Canada
Tracey Manailescu, The Wedding Planners Institute of Canada
Annie Lee, Daughter of Design and Plannie
4:30pm: Local Pros Panel: Masterclass Discussion
Sara Lam, August in Bloom
David Hou, David Hou Photography
Nicholas Smith, Opening Night Flowers
Sam Fleming, Evolved Entertainment
Alex Cheng, Boutique Websites and WIPA Toronto
Nafeesa Dyer, Princess Decor And Floral and WIPA Toronto
5pm: Bites, Bubbly, Networking
Day 2, Dec. 9:
8:30am: Breakfast Bites/Networking
9am: Styled Shoot Setup + Details/Flatlay Shots
1pm: Shooting Styled Shoot with Models