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The Bridal Masterclass Experience

What good is education if it doesn't change your life.

The daughter of an interior designer, Annie Lee is the principal planner and founder of Daughter of Design, author of Learn to Speak Wedding: Flashcards for Beginners and contributor to The Wedding A to Z. Lee is recognized as a “Love Guru” and “The Wedding Doctor” by Refinery29, “the wedding doyene” and expert by Brides Magazine, “The Party Planner” by New York Magazine Weddings, “celebrity entertaining expert” by People Magazine and Shape Magazine’s “Woman in Action – Entertaining Expert.” She has been a speaker at Engage! Summit and The Knot Workshop. Annie is constantly at the vanguard of wedding and event style, fashion and design, combining her dual strengths in organization and imagination to keep Daughter of Design events personal and unforgettable. Annie is originally from Palos Verdes, CA but spent several years coordinating events both in Northern and Southern California. She received her degree in History from the University of California, Berkeley and lived in the Bay Area working in the Special Events department of the San Francisco Opera and as a lead planner for a distinguished Northern Californian wedding coordinator. Annie has since relocated to the East Coast where she has been busy working with such companies as the Tribeca Film Festival, Gen Art Film Festival, BizBash, ASMALLWORLD and has worked on events for the Academy Awards ® and the royal family of Qatar. Annie Lee was proud to have been selected as the founding Event Chair on the NYC board of the nonprofit organization, Wish Upon a Wedding.

Plannie is founded by respected event planner Annie Lee of Daughter of Design, which is listed as one of the world’s top wedding planning firms by Harpers Bazaar as well as Martha Stewart Weddings, Brides, and The Knot. Over the last decade Annie and her team have privately offered hourly planning consultation to companies and individuals alike who need “some” help but not necessarily a full-service planner. Seeing a large gap between hiring a professional and being left to plan an event on one’s own, she created Plannie which is a platform to access REAL local planners on a short-term, affordable, and immediate basis. Particularly in an era when event planning is becoming increasingly virtual and remote, Plannie’s goal is to revolutionize and democratize the event industry and its accessibility by becoming the “Genius Bar of Events.”

Instagram: @daughterofdesign @askplannie

Ready for change (and for a discount)?!

Inspiring Seminars + Styled-Shoots + Hands-On Workshops + Networking + IRL Practice with Brides/Grooms/Bridal Parties?
Yes, please!