by The Bridal Masterclass | February 4, 2024 | Blog
Psychological triggers in pricing play a pivotal role in influencing customer decisions, leveraging cognitive biases to shape perceptions of value and affordability. Understanding these triggers can enable businesses to craft pricing strategies that not only appeal to...
by The Bridal Masterclass | December 26, 2023 | Blog
Every December, we are reminded that another year has been completed and a new one is beginning. For those of us in the wedding industry, it is also an odd combination of holiday busyness, mini-vacations and trying to hurry up and rest before the new year of...
by The Bridal Masterclass | November 20, 2023 | Blog
In the dynamic landscape of social media, staying ahead of trends is crucial for any small business in 2024. Social media is not going away and the longer you wait to hop on the bus, the more you will need to run to catch up. This is the perfect time to get ready for...
by The Bridal Masterclass | October 24, 2023 | Blog
Work/life balance is not just a buzzword; it’s a critical factor that can make or break the success and longevity of small business owners. Juggling between business responsibilities and personal life can be overwhelming. As small business owners, we often work...
by The Bridal Masterclass | September 21, 2023 | Blog
The customer experience journey (CX) is a vital concept that transcends mere transactions. It’s a holistic view of the interactions and experiences a customer has with a brand or business, encompassing every touchpoint from initial awareness to post-purchase...
by The Bridal Masterclass | August 25, 2023 | Blog
Once you’ve gotten to the point of acceptance that you can’t ignore social media for your business and created an account, it’s time to think about what you need to do and not do. Learning something new means there will be a learning curve and mistakes will be...
by The Bridal Masterclass | July 24, 2023 | Blog
photo by Haley Richter Photography @haleyrichterphoto We all know the importance of having a strong social media presence, but most of us don’t always have the time to create and implement the right strategy to make our social media accounts work for us. The other...
by The Bridal Masterclass | May 12, 2023 | Blog
photo by Jess Palatucci @jesspalatucci Wedding businesses are a vital part of the wedding industry, and with so many businesses vying for the same clients, it’s essential to find ways to increase bookings. From the wedding venue and planner to the photographer,...
by The Bridal Masterclass | April 13, 2023 | Blog
photo by Tanya Isaeva @visualsbytanya Knowing what you have to do and doing it are always two different things. Most businesses today understand they need content and a content calendar is something that would be helpful, however taking the time to create a...
by The Bridal Masterclass | February 28, 2023 | Blog
photo by Ashley Dingess @ashdingess Networking. Does the mere mention of this word make you start breaking out in hives? You’re not alone. Networking often seems like some weird extension of a middle school dance where everyone is on...
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