by The Bridal Masterclass | February 4, 2024 | Blog
Psychological triggers in pricing play a pivotal role in influencing customer decisions, leveraging cognitive biases to shape perceptions of value and affordability. Understanding these triggers can enable businesses to craft pricing strategies that not only appeal to...
by The Bridal Masterclass | December 26, 2023 | Blog
Every December, we are reminded that another year has been completed and a new one is beginning. For those of us in the wedding industry, it is also an odd combination of holiday busyness, mini-vacations and trying to hurry up and rest before the new year of...
by The Bridal Masterclass | November 20, 2023 | Blog
In the dynamic landscape of social media, staying ahead of trends is crucial for any small business in 2024. Social media is not going away and the longer you wait to hop on the bus, the more you will need to run to catch up. This is the perfect time to get ready for...
by The Bridal Masterclass | October 24, 2023 | Blog
Work/life balance is not just a buzzword; it’s a critical factor that can make or break the success and longevity of small business owners. Juggling between business responsibilities and personal life can be overwhelming. As small business owners, we often work...
by The Bridal Masterclass | September 21, 2023 | Blog
The customer experience journey (CX) is a vital concept that transcends mere transactions. It’s a holistic view of the interactions and experiences a customer has with a brand or business, encompassing every touchpoint from initial awareness to post-purchase...
by The Bridal Masterclass | August 25, 2023 | Blog
Once you’ve gotten to the point of acceptance that you can’t ignore social media for your business and created an account, it’s time to think about what you need to do and not do. Learning something new means there will be a learning curve and mistakes will be...
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