The Bridal Masterclass Experience
10 cities, 3 countries, 1 goal
What good is education if it doesn't change your life.
- Had a notebook full of notes and ideas collect dust in a drawer?
- Tried to implement something new you learned — only to make a mistake and lose a potential client?
- Wasted time and money on styled shoots that weren’t published and didn’t show your talents?
If you answered yes to any of these,
The Bridal Masterclass Experience was made just for you.
In our Day 1 Seminars:
Learn from the leaders in the wedding industry about
how to implement game-changing strategies for growth in:
- marketing to a new generation
- becoming more inclusive for the LGBTQ+ community
- branding basics and beyond
- steps to a sustainable business for years to come
- standing out from the sea of competition
In our Day 2 Hands-On Styled Shoot Workshops:
- Receive hands-on direction and feedback
- Take home professional photos of YOUR work to use for your marketing and social media
- Learn how to create content when and how you want to
- Get step-by-step social media instruction along the way to give you content even during the workshop
In our Day 2 Evening Couples Event:
- Practice new techniques and wording on engaged couples in a low-pressure environment
- Meet real engaged couples and their friends
- Engage in instagrammable ways to make connections and create your biggest fans
Join us November 5-6, 2019 at
The Westside Loft, 163 Bank St, New York, NY 10014
The Westside Loft is part of
Check out our speakers, hands-on coordinators and schedule below
Feel like your business gets lost in the sea of wedding pros?
Andrea will give you her tried-and-true advice for pulling ahead of your competition. Her presentation, Cutting Through The Noise, will help you learn how to stand out in a saturated market.
Ever wonder why some of your best selling strategies seem to fall flat on certain potential clients and work on others?
Beth will help you understand how to tailor your sales approach to each individual’s personality so no matter who is in front of you, you will steer them in the right direction, say the right things they want to hear, and alleviate fears and objections they have.
Why tell when you can show?
Lindsey knows a thing or a million about storytelling through video (he did The Bachelorette + Bachelor in Paradise, Jared and Ashley's recent wedding!) and how video marketing can be the very thing your business is needing to convince couples they can't live without you.
Wondering why your business isn't attracting the same volume of weddings it did before?
Confused about how to find couples and why you aren't booking couples like you did in years past?
Bernadette will let you in on the new rules of experience economy and marketing to millennials. Learn how they are different than brides of yesteryear and what you need to do to get them to want to book you.
Interested in making sure you aren’t accidentally offending LGBTQ+ couples with your wording?
Brittny will be helping you learn the best ways to be more inclusive in your language and marketing so love wins. She will also be on our publications panel discussing the best practices for submitting and getting your work published.
Ready to help the world know what you do?
If you are doing something right and ready to share your knowledge with others in ways other than in-person workshops, online courses might be the right thing for you.
Tony will help you understand what it takes to create successful online courses and market them to the right audience.
According to the International Journal of Fashion Design, Technology, and Education, "The average size of an American woman is now between 16 to 18, which is an increase from 10-year-old data that indicated most women in the U.S. were a size 14."
Millennials and Gen Z brides want to see themselves in your images and social media. What are you doing to be more size-inclusive in your marketing?
Shafonne will show you simple ways to be more inclusive and book more clients.
Day 1, Nov. 5:
8:30am: Breakfast Bites/Networking
9:30am: Andrea Eppolito: Cutting Through The Noise
10:15am: Beth Chapman: Selling to Personalities
11am: Brittny Drye: Love is Love
12:30pm: Shafonne Myers: Identifying Your Ideal Millennial Client
1:15pm: Innovators Panel Discussion
Rachel Jo Silver of Love Stories TV
Jackie Courtney of Nearly Newlywed
1:50pm: Lindsey Conklin: Video Marketing For Every Business
2:45pm: Publication Panel Discussion: Do’s + Don’ts to Get Published
3:30pm: Bonus Breakout Seminars:
Tony Fisher: Online Course Creation
Shafonne Myers: The Importance of Size-Inclusivity
4:10pm-5:30pm: Bites, Bubbly, Networking
Day 2, Nov. 6:
8:30am: Breakfast Bites/Networking
9am: Styled Shoot Setup: Rotation #1
10am: Styled Shoot Setup: Rotation #2
11am: Styled Shoot Setup: Rotation #3
1pm: Shooting Styled Shoot: Rotation #1
2pm: Shooting Styled Shoot: Rotation #2
3pm: Shooting Styled Shoot: Rotation #3
5pm: Prepare for event
6pm-8pm: Engaged Couples Event